See the Strength in Pink: SCOJO New York Supports Breast Cancer Research
This October, our favorite shades of pink carry a purpose beyond style.
Every October, the world comes together in pink — a color that represents both softness and extraordinary strength. Breast Cancer Awareness Month reminds us of the resilience, courage, and hope shared by those affected by breast cancer, their loved ones, and the communities standing beside them.
At SCOJO New York, we believe that even the smallest choices can make a meaningful difference. This October, we're bringing together our love of beautifully designed reading glasses and our commitment to giving back.
Pretty in Pink. Powerful in Purpose.
From October 23–26, 2026, SCOJO New York will donate a portion of the proceeds from select pink reading glasses to the Breast Cancer Research Foundation (BCRF), supporting vital research dedicated to preventing and curing breast cancer.
Whether you prefer a subtle rosy accent, a playful pop of pink, or a sophisticated tortoise finish, our featured SCOJO readers offer a beautiful way to wear your support.
Meet the Pink Collection
Five distinctive styles. Five beautiful expressions of pink. One shared purpose.
SOHO Pink Mosaic
A colorful expression of individuality, bringing artistic character and personality to your everyday eyewear.
The Highline Hibiscus Tortoise
A sophisticated interpretation of pink, blending warm hibiscus hues with timeless tortoise-inspired style.
Gels Heptagon Reflective Rose
A fresh perspective on everyday readers, combining a distinctive geometric silhouette with a beautiful reflective rose finish.
Gels Manhattan Pink and Black
A striking contrast of pink and black for those who appreciate eyewear with a little extra personality.
Upper East Side Pink Tortoise
Classic sophistication meets a playful touch of pink in a design inspired by effortless New York style.
Each pair celebrates the many shades of pink while serving as a small tribute to the strength found in every story.
Our Commitment Goes Beyond October
Supporting the fight against cancer is not just a seasonal initiative for SCOJO New York.
For years, we've proudly supported Couture for Cancer, a movement that brings together the fashion and medical communities to raise critical funds and awareness.
Through this ongoing partnership and initiatives like our October pink readers campaign, we hope to demonstrate how fashion, community, and compassion can come together to create a positive impact.
A Little Pink. A Lot of Hope.
This Breast Cancer Awareness Month, we invite you to see pink as more than a color. Wear it in solidarity. Share it with someone you love. Let it be a reminder of the importance of awareness, compassion, and continued research.
October 23–26, shop our featured pink SCOJO reading glasses and help us support the Breast Cancer Research Foundation.
Because seeing the world through rose-colored glasses can mean something even more beautiful when we come together for a cause.
Explore SCOJO New York Readers
Together, we see hope in every shade of pink.


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